Brilliant Typo
February 2, 2009
Brilliant typo…
Same theme but diffrent innovation
January 22, 2009
Same theme but different innovative web design
http://www.bartleboglehegarty.com/
http://viano-narnia.syzygy.de/DVD-Preview/main_gb.html
Calender
January 22, 2009
Corporate Web Designs Of Top Brands : Simple But inspiring
January 21, 2009
Allianz
January 21, 2009
Nokia E71 Campaign
December 30, 2008
Great Campaign
LG Electronics appoints MindShare to digital brief
December 30, 2008
LONDON – LG Electronics has appointed Mindshare to handle its natural search and digital PR strategy in the UK.
Mindshare is working with LG to ensure the new version of the UK website is optimised for search during its design and build phase.
The strategy will pave the way for the ongoing natural search campaign to drive traffic to the website and conversions.
Paul Meadows, general manager, brand marketing, at LG, said: “We’re excited to be working with Mindshare who have a proven track record in delivering results via integrated search campaigns as part of a wider media strategy.”
Mindshare’s brief includes technical consultancy, technical audits and competitive benchmarking.
Plans next year include ongoing optimisation as well a tactical campaign to increase online buzz via a targeting digital PR and social media strategy.
Carolyn Watt, head of Mindshare’s SEO division, said: “In the age of media multitasking, our role is to ensure that all natural search and digital PR activity compliments and drives the efficiency of all above and below the line media — from TV, to PPC, display to outdoor.”
Slogans and Jingles form an essential part of the advertising industry. The main role of an advertising slogan or radio jingle is to create an identity for the brand.
Once the catchy slogan or jingle becomes popular, it further leads to brand recognition and services as a reminder for the target audiences. A lot of effort goes into brainstorming and creating an advertising slogan / tag line / jingle for a brand / product. The creative tag line must fall in place and gel with the overall marketing efforts and corporate identity of the brand being advertised and promoted.
Over the years, it has been seen that certain advertising campaigns have been a huge hit with its target audiences. People, till date, relate to the brand through its catchy and creative ad slogan . jingle. Such is the power of creativity!
Here are a few of my all time favorites – radio jingles, advertising slogans and tag lines – I can’t help but relate these brands with their creative one liners –
- Gagan Vanaspati - “Khao Gagan, Raho Magan”
- Complan - “I’m A Complan Boy – I’m A Complan Girl!”
- Tomato Ketchup - “Ketchup Hoga Kaddoo Bhara, Isme Kaddoo Nahi Zara”
- Lijjat Papad - “Kharram Khurram, Khurram Kharram – Mazedar Lazedar Swaad Swaaad Mein Lijjat Lijjat Papad”
- Nirma Detergent - “Nirma Detergent Tikiya – Iski Jhaag Ne Jadu Kar Diya – Paani Mein Rah Kar Bhi Ye Kam Gale Dheron Kapde Dhoye Aur Zyada Chale”
- Hawkins Pressure Cookers – “Hawkins Ki Seetee Baji, Khusboo Hi Khushboo Udi, Mazedar Lazedar Khana Hai Tayyeyar – Murg Musaalam, Muttar Paneer, Kheer Aur Dum Aloo”
- Uma Falls - “Uyii Maa Nahi, Uma – Uma Falls”
- Texla Tv - “Texla TV Jab Se Aaya, Sabke Mann Mein Texla Hi Chaya”
- Mentos – “Dimaag Ki Batti Zala De”
- Sprite - “Clear Hai!”
- Coke - “Thanda Matlab Coca-Cola”, “Piyo sar utha ke”
- Saffola – “Abhi to main jawan hoon”
