Scope of Advertising Industry in India

The advertising industry in India has several competitive advantages:

• India has a rich pool of strategic planning, creative and media services personnel: Indeed, Indian advertising industry has been exporting senior-level talent to many countries, particularly to the Gulf, South-East Asia, China, the UK and the US. Indian talent is recognised and respected in global agency networks.
• No other country has access to so many trained management graduates who can provide strategic inputs for brand and media planning.
• Indians are multicultural: we learn at least two languages and that gives us a head start in understanding cultural diversity.
• Most of the top 20 agencies in India have a global partner or owner, which should provide an immediate link to global markets.
• Our production standards in TV and print have improved: With a vibrant animation software industry, we have access to this area of TV production.
• India’s advanced IT capabilities can be used to develop Web-based communication packages for global clients.

Overview of Advertising Industry in India

The structure of the advertising industry in Asia Pacific has been affected by globalisation and international alignments creating a smaller number of very large agencies and the growth of independent major media buying houses. Very sophisticated software optimisation and planning systems are now integral to the industry, enabling agencies to offer a unique positioning in the marketplace to attract new business.

American companies are discovering the appeal of marketing their products in India. With a population of approximately one billion, and a middle class that’s larger than the total population of the United States, there’s definitely money to be made. Local retailers in apparel, food, watches and jewellery have all increased their average ad spending by almost 50% in the past two years. Coupled with many other local players big retailing brands are spending to the tune of Rs 12,000 crores annually on advertising and promotional activities. This figure, according to industry estimates, was less than Rs 400 crores about 3 years ago. Which means the growth has been a whopping 40%. The local firms are using all the available advertising tools from electronic to print, outdoor advertising and even models. The advertising and promotional spending by local brands is substantial during the festival season and almost 70% of the spending is done between September to January. The advertising industry in India is growing at an average rate of 10-12% per annum. Over 80% of the business is from Mumbai and Delhi followed by Bangalore and Chennai.

Indian Image Bank

Good initiatives….

Adidas Logo History

Adidas Logo History

Adidas Logo represents elegance, durability and without doubt represents a mark of the leading sports gear in the world.

The 3 striped Adidas logo was created by Adi Dassler, founder of Adidas. Adidas Logo was first used in 1967. Beginning with the production of training and sports foot wear, Adidas later expanded its production operations in leisure and apparel sector with the logo of adidas appearing on each product.

The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.

Adidas Logo and History – Transformations

1967 – Adi Dassler used the 3 striped Adidas logo on Adidas sports shoes.

1971 – This year marked the birth of Adidas Trefoil Logo. The Trefoil Adidas logo showed the diversity in Adidas brand. It was first used in 1972, and later became a corporate symbol.

1997 – The three striped Adidas Logo was re-introduced after being reengineered by Peter Moore, who was the creative director of Adidas at that time.

1998 – Adidas merged with Salomon and introduced a new corporate logo that represented brand values of both the groups. It maintained the blue color of Adidas and inherited Red color from Salomon. The logo incorporated 3 shapes to look like a diamond. The two arcs that extended upwards represented the arms of the winner, raised after victory.

2005 – The new Adidas “Word Mark” logo has been introduced. The new Logo is clear, simple, and confident and shows leadership.

Brand attitude

Sports Shoe

Its a BRAND ATTITUDE and direct hit to target audience…cool

A sneak peek at next-gen video ads

Next Generation Video Ad Discussion

Selection of Image